Brevo: documented limits and decision notes
A source-based summary of the current free allowance, paid structure, billing model, and operational tradeoffs.
Free contactsUp to 100,000 stored contacts
Free sending300 email sends per day; unused sends do not roll over
Billing modelMonthly email volume plus contact-storage tier
Best fit
Large contact databases that send selectively rather than broadcasting to the full list at once.
Free-plan details
- Contacts
- Up to 100,000 stored contacts
- Sending
- 300 email sends per day; unused sends do not roll over
- Users
- 1 user
- Automation
- Up to 2,000 unique contacts can enter active automations
- Notable condition
- Brevo branding remains on free-plan email
Paid structure
Starter begins at $9 per month for 5,000 monthly emails and up to 500 stored contacts, with no daily sending limit.
Cautions
- The 300-per-day free limit can make a single large campaign take multiple days.
- Moving to a paid tier can introduce a lower contact-storage cap at the entry level.
Research boundary
This page summarizes provider documentation. It does not claim hands-on deliverability testing, support testing, or long-term account experience. Those claims will not be added without reproducible evidence.
Official sources
Facts on this page were checked against the following provider documentation on 2026-07-14.