Email marketing software

Choose an email platform by constraints, not slogans.

We compare list limits, sending quotas, billing rules, automation restrictions, and documented tradeoffs using current provider sources.

Last checked: July 14, 2026No affiliate links are active on this page.

Current platform set

Four products were selected because they have distinct pricing models and active affiliate programs, making them useful for both readers and a sustainable research business.

Verified 2026-07-14

MailerLite

Free allowance: 250 active subscribers
Sending: 2,500 emails per 30 days
Billing model: Active-subscriber tier, with plan-specific sending limits

Very small lists that want a simple newsletter, forms, and landing-page toolset

View research notes

Verified 2026-07-14

Brevo

Free allowance: Up to 100,000 stored contacts
Sending: 300 email sends per day; unused sends do not roll over
Billing model: Monthly email volume plus contact-storage tier

Large contact databases that send selectively rather than broadcasting to the full list at once

View research notes

Verified 2026-07-14

GetResponse

Free allowance: Up to 500 contacts
Sending: Up to 2,500 newsletters per month
Billing model: Maximum subscriber count reached during the billing month; duplicate contacts across separate lists can count more than once

Small businesses wanting email plus landing pages and a path to broader automation features

View research notes

Verified 2026-07-14

Kit

Free allowance: Up to 10,000 active, unique subscribers
Sending: Unlimited email sends
Billing model: Active confirmed subscribers

Creators and newsletters prioritizing a high free subscriber allowance and built-in monetization tools

View research notes

Decision guides

Start with the constraint that is most likely to produce an unexpected bill or blocked campaign.

01Free plans comparedContacts, sends, automation, branding, and hidden tradeoffs.02MailerLite vs BrevoSubscriber-based pricing against send-volume pricing.03MailerLite vs GetResponseSmall-list simplicity against broader marketing features.04Kit vs MailerLiteCreator-first economics against a general small-business toolset.05How pricing models workSubscriber counting, send quotas, duplicates, and upgrade triggers.

How this cluster will earn later

The research is published before affiliate applications are submitted. Affiliate links will be added only after approval, program-term review, and a fresh factual check. Commercial availability will not determine which products are included or how limitations are described.

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