Email marketing software

Choose an email platform by the limits that matter.

Compare subscriber caps, sending quotas, billing rules, automation, and important restrictions using current provider sources.

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Platforms compared

Each platform counts contacts or sending in a different way. Start with your list size, campaign frequency, and required automations.

Checked 2026-09-04

MailerLite

Free allowance
250 active subscribers
Sending
2,500 emails per 30 days
Billing model
Active-subscriber tier, with plan-specific sending limits

Very small lists that want a simple newsletter, forms, and landing-page toolset

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Checked 2026-09-04

Brevo

Free allowance
Up to 100,000 stored contacts
Sending
300 email sends per day; unused sends do not roll over
Billing model
Monthly email volume plus contact-storage tier

Large contact databases that send selectively rather than broadcasting to the full list at once

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Checked 2026-09-04

GetResponse

Free allowance
Up to 500 contacts
Sending
Up to 2,500 newsletters per month
Billing model
Maximum subscriber count reached during the billing month; duplicate contacts across separate lists can count more than once

Small businesses wanting email plus landing pages and a path to broader automation features

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Checked 2026-09-04

Kit

Free allowance
Up to 10,000 active, unique subscribers
Sending
Unlimited email sends
Billing model
Active confirmed subscribers

Creators and newsletters prioritizing a high free subscriber allowance and built-in monetization tools

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