PRICING INTELLIGENCE / EMAIL PLATFORMS

Compare the cost.
Understand the rules.

Four providers, with different usage rules and upgrade triggers. We separate advertised entry prices from the usage limits and automation features that shape your actual plan.

STARTING POINTS

Entry prices are only the beginning.

The figures below are advertised monthly starting prices, not quotes for a particular list size. Different platforms may require higher tiers as your needs change.

ML01

MailerLite

Subscriber-based

PUBLIC PAID ENTRY / MONTH$12/mo
FREE PLAN AUDIENCE250 active subscribers
FREE SENDING2,500 emails per 30 days
Terms vary by list size, tier and billing interval.Full terms
GR02

GetResponse

Contact accounting

PUBLIC PAID ENTRY / MONTH$19/mo
FREE PLAN AUDIENCEUp to 500 contacts
FREE SENDINGUp to 2,500 newsletters per month
Terms vary by list size, tier and billing interval.Full terms
KT03

Kit

Creator-focused

PUBLIC PAID ENTRY / MONTH$39/mo
FREE PLAN AUDIENCEUp to 10,000 active, unique subscribers
FREE SENDINGUnlimited email sends
Terms vary by list size, tier and billing interval.Full terms
BV04

Brevo

Volume-based

PUBLIC PAID ENTRY / MONTH$9/mo
FREE PLAN AUDIENCEUp to 100,000 stored contacts
FREE SENDING300 email sends per day; unused sends do not roll over
Terms vary by list size, tier and billing interval.Full terms

Price examples last verified 7 Nov 2026. Kit's advertised first-year Pro promotion is separate from its standard Creator entry tier and renewal pricing.

SIDE-BY-SIDE RESEARCH

The comparison that actually matters.

Look beyond the headline price: free audience, sending allowance, automation, and billing definition are separate constraints.

Swipe sideways to see all comparison columns.

PROVIDERFREE AUDIENCEFREE SENDINGAUTOMATION ON FREEPAID ENTRYBILLING BASIS
MLMailerLiteRead MailerLite guide ↗250 active subscribers2,500 emails per 30 daysUp to 3 visual automations on the current free planComfort starts at $12 per month and Power starts at $25 per month on the public pricing page; actual pricing scales by subscriber tier and billing interval. Comfort includes substantially more premium features than the former Growing Business plan, while Power adds unlimited monthly sending and feature use subject to fair use.Unique email addresses active at any time during the billing cycle (including those deleted later), with subscriber tiers and plan-specific sending limits
GRGetResponseRead GetResponse guide ↗Up to 500 contactsUp to 2,500 newsletters per monthPremium automation access is included during the first 14 days, then free-plan restrictions applyStarter is $19 per month or $15.58 per month when billed annually for the entry tier shown on the current pricing page.Billing uses the higher of the peak active-subscriber count and the total contacts added during the billing month; contacts can affect the tier even if later removed, and the same email address in separate lists can count more than once
KTKitRead Kit guide ↗Up to 10,000 active, unique subscribersUnlimited email sendsVisual automations and automated email sequences require a paid planFor up to 1,000 subscribers, Creator is $39 monthly or $33 per month billed yearly; Pro is $79 monthly or about $66 per month billed yearly at the standard rate. As rechecked November 7, 2026, Kit is also advertising a limited-time Pro first-year annual offer at about $50/month ($593 billed for the first year), renewing at the standard rate. Check eligibility and the current checkout before purchase.Active confirmed subscribers
BVBrevoRead Brevo guide ↗Up to 100,000 stored contacts300 email sends per day; unused sends do not roll overUp to 2,000 unique contacts can enter active automationsStarter begins at $9 per month for 5,000 monthly emails and up to 500 stored contacts, with no daily sending limit.Monthly email volume plus contact-storage tier
A stored contact is not necessarily an active subscriber, and neither equals the number of emails you can send. The table is factual comparison, not a ranking.
Data access

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DUE DILIGENCE BEFORE CHECKOUT

Three traps to check before paying.

Your business requirements matter more than an eye-catching promotional price. These checks should be completed on the provider's live checkout.

01 CONTACT ECONOMICS

What counts as a billable contact?

GetResponse can account for contacts added during a month, not just the audience visible today. Other providers meter different subscriber states.

02 WORKFLOW ACCESS

Does Free include the automation you need?

Kit sequences require paid plans. GetResponse has time-limited premium trial access. Avoid treating trial features as permanent Free capabilities.

03 PRICE AT SCALE

What happens after growth or a discount?

Subscriber tiers, billing intervals, sending volume and introductory offers can change total spend. Always compare the ongoing rate.

PRIMARY SOURCE REVIEW

The actual wording.
No hidden assumptions.

Full descriptions are drawn from the same research dataset used by ScribaEcho's live comparison pages. Each row links to the provider's official pricing.

01

MailerLite

Subscriber-based
PAID ENTRY & QUALIFICATIONS

Comfort starts at $12 per month and Power starts at $25 per month on the public pricing page; actual pricing scales by subscriber tier and billing interval. Comfort includes substantially more premium features than the former Growing Business plan, while Power adds unlimited monthly sending and feature use subject to fair use.

BILLING METHOD

Unique email addresses active at any time during the billing cycle (including those deleted later), with subscriber tiers and plan-specific sending limits

FREE AUTOMATION

Up to 3 visual automations on the current free plan

Official pricing
02

GetResponse

Contact accounting
PAID ENTRY & QUALIFICATIONS

Starter is $19 per month or $15.58 per month when billed annually for the entry tier shown on the current pricing page.

BILLING METHOD

Billing uses the higher of the peak active-subscriber count and the total contacts added during the billing month; contacts can affect the tier even if later removed, and the same email address in separate lists can count more than once

FREE AUTOMATION

Premium automation access is included during the first 14 days, then free-plan restrictions apply

Official pricing
03

Kit

Creator-focused
PAID ENTRY & QUALIFICATIONS

For up to 1,000 subscribers, Creator is $39 monthly or $33 per month billed yearly; Pro is $79 monthly or about $66 per month billed yearly at the standard rate. As rechecked November 7, 2026, Kit is also advertising a limited-time Pro first-year annual offer at about $50/month ($593 billed for the first year), renewing at the standard rate. Check eligibility and the current checkout before purchase.

BILLING METHOD

Active confirmed subscribers

FREE AUTOMATION

Visual automations and automated email sequences require a paid plan

Official pricing
04

Brevo

Volume-based
PAID ENTRY & QUALIFICATIONS

Starter begins at $9 per month for 5,000 monthly emails and up to 500 stored contacts, with no daily sending limit.

BILLING METHOD

Monthly email volume plus contact-storage tier

FREE AUTOMATION

Up to 2,000 unique contacts can enter active automations

Official pricing
WHAT HAS CHANGED

A research trail you can verify.

Each date shows when we observed a change; where an effective date is known, we show that separately. Entries link to primary sources and do not promise prices will stay unchanged.

01
Effective 16 Jun 2026
MailerLite / CURRENT

MailerLite's current free plan uses lower subscriber and feature limits

Treat the feature-use limits as current for Free accounts. An account over a feature-use limit should reduce active items or upgrade to leave the restricted state.

02
Effective 16 Jun 2026
MailerLite / CURRENT

MailerLite now sells Comfort and Power with expanded feature access

Compare the current Comfort and Power feature limits, subscriber tier, and billing interval instead of mapping the old plan names directly to the new economics.

03
Kit / CURRENT

Kit's current Free plan keeps Recommendations optional

Treat Recommendations as optional. For automation and sequences, rely on the current Free-plan help and live pricing, not the conflicting older Newsletter Plan article.

04
Kit / CURRENT

Kit is advertising a limited-time Pro first-year discount

Compare the discounted first-year total with the undiscounted renewal and your expected subscriber growth. The promotional price and eligibility may change; verify the live checkout before purchasing.

05
Kit / CURRENT

Kit's current Free plan requires paid Creator for sequences and visual automations

A creator requiring even one automated welcome series must compare Creator pricing rather than assume the free plan is sufficient. Older ScribaEcho and publisher references to one free sequence are superseded.

06
GetResponse / CURRENT

GetResponse billing uses both peak active subscribers and contacts added

Cost control depends on both list structure and contact-import behavior: clean duplicates before import, avoid unnecessary list duplication, and do not assume deleting contacts later in the month will undo their billing impact.

READY TO REASSESS?

Better information.
Better decisions.

These are research references, not checkout quotes. Confirm the provider's current plan and billing terms before you purchase.

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